Researchers at the University of Illinois Urbana-Champaign have found that giving in to your cravings could help with weight loss in the long run. A recent study found those who sometimes indulge in their cravings fare better than those who try to resist completely. Researchers tracked 30 adults in a weight loss program over the course of 24 months. Those who incorporated small amounts of their favorite foods lost more weight and reduced their cravings more effectively than those who tried to cut those foods out completely. This suggests that moderation, not elimination, could help with sustainable weight loss. (Study Finds)
Study: Giving Into Cravings Could Be Good For Weight Loss

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