United Talent Agency has signed the Parmigiano Reggiano Consortium to secure placement of the Italian cheese in films, television shows and streaming content worldwide. The agency will “leverage its expertise and global connectivity across entertainment and culture to introduce Parmigiano Reggiano to a wide pool of partners, to further its message of gastronomical excellence and high quality ingredients, production and distribution,” according to the consortium’s statement. Carmine Forbuso, head of marketing for the Consortium of Parmigiano Reggiano, said exports reached 53.2 percent in the first eight months of 2025, with volume growth of 2.7 percent compared to the previous year. “This partnership with UTA, a leading agency in cultural marketing, allows us to connect with new audiences in an authentic and relevant way,” Forbuso stated. (Story URL)
