Americans are dramatically reducing their subscription services as prices climb, according to a new Self Financial survey of 1,138 households. The average household dropped from 4.1 paid subscriptions in 2024 to just 2.8 in 2025, a steep 32% decline. Monthly spending fell from $40.39 to $37, an 8.4% decrease. Nearly half of subscribers (49.7%) say any further price increases would be unacceptable. Major streaming services have raised prices significantly, with Disney+ and Hulu jumping from $7.99 to $9.99 monthly. Despite cutbacks, Americans still waste about $127 annually on unused subscriptions. Password sharing dropped from 3.2 to 2.3 people per household due to company crackdowns. However, 45.7% of respondents now say they’re more likely to stream content illegally because of rising costs. (Story URL)
