Fruity Pebbles will trade free cereal boxes for handfuls of rocks during its nationwide “Pebbles Pay Tour” at four Walmart locations. The promotional campaign requires customers to bring small pebbles, stones, or rocks that fit in their hands instead of traditional payment methods. Events run from 11 a.m. to 4 p.m. for one day each at Walmart parking lots near store entrances. Three tour stops feature cities with “rock” in their names, playing on the brand’s Flintstones Stone Age theme. Each location offers colorful displays and photo opportunities alongside the cereal giveaway. Participants must be 18 or older and can receive one free box per person while supplies last. The company plans to donate collected rocks to local parks and recreation departments. (Story URL)
