Target Is Hosting Midnight Sales At 500 Stores To Sell Taylor Swift’s ‘Life Of A Showgirl’

In a nostalgic throwback to Midnight Madness sales at record stores in the ’80s and ’90s, Target will hold midnight sales at approximately 500 stores on October 3 to sell Taylor Swift’s new album, The Life of a Showgirl, including three exclusive CD editions with unique artwork and posters. Unlike traditional midnight openings, these stores will remain open past normal hours to make the album available precisely at midnight. Fans can also pre-order the exclusive editions online, but Target’s in-store midnight release offers a celebratory communal experience for Swift’s dedicated audience, with the chain already offering a store locator page showing which of its outlets will participate in the midnight sale. The move was likely inspired by the massive sales numbers Target saw on Black Friday 2024 when an exclusive vinyl edition of the deluxe version of Swift’s The Tortured Poets Department went on sale along with an exclusive Eras Tour Book. (Variety)