BISMARCK, N.D. – North Dakota lawmakers are looking at a law that would allow business logos on the blue highway signs that let travelers know what services are available near exits.
The so-called Blue Logo bill would let businesses pay to advertise their gas, food, and lodging services.
Supporters say it’s another tool to attract more visitors to visit a North Dakota business. State Tourism Director Sarah Otte Coleman said around 21.7 million people visited the state in 2021.
“You have to wonder how many more gallons of fuel, or meals, or room nights you could have sold if you could lure people off the highway,” Coleman said.
Kari Newman Ness of Newman Signs expressed concerns with the state getting into the advertising business.
During testimony before the House Transportation Committee it was noted that North Dakota is one of only three states that does not offer the signage.
The Committee has asked for some additional information before making a recommendation on House Bill 1394.
