Lacoste — the brand that made having a crocodile on your polo shirt cool — has now become even cooler: It’s partnered with
Bruno Mars
for a special fashion collection.
According to
WWD
, the collection is called ”
Lacoste x Ricky Regal
” — a “fashion alter ego” Bruno created — and will consist of 25 pieces. And talk about a limited-edition: It’s available starting March 5, but for two weeks only.
This marks only the second time Lacoste has partnered with a non-athlete on a collection, and the first time Bruno’s done a fashion collaboration. He tells
Vogue
he’s a long-time fan of the brand, explaining, “Going to school, if you had that crocodile on your chest, that meant something.”
The Ricky Regal line features
colorful graphics
and details that are reminiscent of the
late-1970s
, like jackets for men and women with extended collars. You’ll also find button-down shirts in geometric patterns, pull-on shorts, socks, slide sandals, gold-tinted sunglasses and, of course, polo shirts. Prices range from $100 to $200.
Bruno tells
Vogue
, “I wanted it to feel like, whoever that person is wearing it, they’re the coolest guy at the party. They’re not trying too hard. It just flows and feels right.”
The pieces will be available for sale at
The Webster
in L.A. and
New York
,
LeBron James
‘ store
Unknwn
, as well as in a new Lacoste store opening March 5 in West Hollywood. That store will have a special area just for Ricky Regal, featuring green velvet walls, casino games and musical instruments.
Bruno just announced a new musical project: A duo called
Silk Sonic
with Grammy-winning R&B star
Anderson. Paak
. The first single from the
album
,
An Evening with Silk Sonic
, is due March 5.
@ricky_regal
@LACOSTEI’m a gott damn fashion designer now! Catch me at a fabric store near you
🪡
pic.twitter.com/SC7SjDOQ4h
— Bruno Mars (@BrunoMars)
February 28, 2021
By Andrea Dresdale
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