Doritos is earning widespread praise (and viral fame) for a sweet new commercial that aired in Mexico over the holiday season. The original ad, in Spanish, now has more than 14 million views on YouTube.
It tells the heartwarming story of a Mexican father who suspects that his college-age son is gay and reaches out to Reddit for advice. “Hello, I’m a 52-year-old divorced father and need some help,” the father writes. “I think my son and his friend are a couple and he won’t tell me. How can I let them know that everything is OK?” At the end of the spot, the father tells his son he loves him. “You love me as I am?” the son asks. The father nods and they embrace. “It’s giving us all the feels,” writes GLBT journalist Donald Padgett in a post at Out.com.
The new ad is part of the company’s “Doritos Rainbow” outreach to the LGBTQ community. The brand is planning a yearlong push on the subject, beginning with this ad.
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