The average American is currently streaming eight hours of content per day and finishing three TV series per week.
65% of surveyed parents said they’re allowing their children to watch more TV and movies during this pandemic.
The average American has access to four streaming services (Netflix, Hulu, Amazon Prime). Another 38% are usually logged into five or more at any given time.
All in all, 75% of respondents are using streaming services more in general since COVID-19 interrupted all of our lives.
56% said they are watching shows they’ve already seen before more often than starting something new.
Three in five respondents have felt “pressure” to watch the latest popular shows, and a third have even lied about watching a particular show to sound hip.
50% of respondents have finished an entire TV series in 48 hours or less.
There’s also the popular practice of password swapping; 42% have shared or received a streaming service password from someone else since this pandemic started.
Even before coronavirus, another 40% said they’ve continued to use an ex’s passwords to stream content. Men (47%) are more likely to use an ex’s password than women (41%).
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