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Madonna Taps Disney Star Zendaya as Face of Material Girl Clothing Line

Image courtesy of Sara De Boer/STARTRAKS PHOTO via ABC / ABC/Richard Harbaugh (via ABC News Radio)
Image courtesy of Sara De Boer/STARTRAKS PHOTO via ABC / ABC/Richard Harbaugh (via ABC News Radio)

Madonna has selected another one-named female star as the new face of her Material Girl clothing line.

Zendaya , previously known as Zendaya Coleman , will star in the fall campaign for the brand.  She's best known for starring on the Disney series Shake It Up, and competed on Dancing with the Stars , placing second on the show's 16th season.  Her single "Replay" went platinum in January, and she has the starring role in the upcoming Disney Channel movie Zapped.  She'll also portray the late R&B star Aaliyah in a forthcoming Lifetime biopic.

"Zendaya exudes a confident, free spirit. We love having her as the new face of Material Girl,” said Madonna in a statement.  Her daughter Lourdes, who's also involved in the clothing line, added, "I love how Zendaya makes her own style rules to fit her personality -- that’s who Material Girl is all about, being yourself to the fullest.”

According to Women's Wear Daily , the campaign is called Boardwalk Babe, and will launch in the August issues of fashion and lifestyle magazines.


Copyright 2014 ABC News Radio

 

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