« Y-Girls


by Siri Freeh

You may be familiar with Pantene's #ShineStrong video campaign; the goal of which is to empower women. The campaign has focused on manifesting the differences between how men and women act and how society reacts. In case this is all news to you, here was their first video released in November of 2013:

The minute video set off a firestorm of opinions from both sides. Some questioned whether these inequalities really existed, while others suggested that men face their own disadvantages compared to women. Apparently, this did not phase Pantene. Releasing a second video this week, it looks like they're back for Round 2.

What do you think? Is this the reality or just one sides perception?